Over the years, we have observed that congress participants are less and less inclined to take away promotional materials and journal sample copies from exhibition booths. Where appropriate we have developed our presence at congresses in line with this trend and will emphasize electronic access more and more in our congress-related activities.

Elsevier has dedicated global exhibit teams and approaches scientific meetings in a number of ways, depending on delegate numbers, location, customer type and our objectives for the event. We attend major scientific meetings with a substantial presence, including a stand for selling books, distributing information or promotional materials about our journal publishing program, disseminate information on our society publishing partners and demonstrate our online products and services. In addition, we support many scientific events with sponsorships, in exchange for which we secure promotional opportunities (e.g. advertisements in program books).





<< Back to Journal Marketing Home Page