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What if you were the publisher?
Article 2.0 Contest gives participants the opportunity to personalize the presentation of an online journal article.
The migration of print to electronic content is presenting new opportunities for creativity. Using Web functionalities, users can create formats that allow them to read articles in different ways and collaborate with one another. With this in mind, Elsevier Labs is featuring a contest incorporating the participatory and interactive themes of today’s Internet, often referred to as Web 2.0.
The Article 2.0 Contest gives participants control over the rendering of online scientific and medical research articles, allowing them to present them in ways that meet their specific needs. “Normally, our products assemble an article and deliver it to our customers as a finished product,” said Darin McBeath, Director of Disruptive Technology, based in Cincinnati. “With this contest, we are giving users the parts, or building blocks, of the article and telling them to put it together however they like.”
The initiative ties into Elsevier’s strategy of getting closer to customers and delivering innovative online tools that help them become more productive. “The contest should give us insight into the outcomes customers are trying to achieve,” said Stacy Studzinski, Elsevier Labs Program Management, based in Dayton. “By looking at how users render this material, we can learn how to tailor our products to more directly meet customer needs.” The contest is open to anyone 18 years or older, except Reed Elsevier employees and their immediate family members.
The website provides 3 sample applications to help stimulate interest among possible entrants. For example:
• The Reference 2.0 sample application allows users to swiftly determine the publication years, authors, and journals of an article’s references. The user can view the references from these different vantage points and present the references within the context of the article.
• With the Image 2.0 sample application, users can view all images from an article displayed as thumbnails at the top of the page. When an image is selected, the full size version is displayed, along with each paragraph containing a reference to the.image.
•Tag Cloud 2.0 allows users to view an article’s top 100 adjacent terms (bigrams) in a tag cloud on the right side of the page. When a bigram is clicked on, all paragraphs containing the relevant bigram are displayed.
More than 7,500 articles from 30 journals will be made available to contestants. Participants will be evaluated by a panel of judges selected by Elsevier. Judges will base their decisions on the entries’ creativity, ease-of-use, value-add and quality. The contest opened September 1 and will run until December 31. Around the end of January, a first-, second- and third-place winner will be selected. Winners will receive $4,000, $2,000 and $1,000 (USD).
For more on the contest, visit 
http://article20.elsevier.com.
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